Organization · product map

McCluster Corp is the operating layer.

Technology · education · civic systems · media · creative production

Founded by Matthew McCluster in 2025. Get Your Hu Up!

One company, several surfaces

Platform & Control: The McCluster Platform: database, API, releases, analytics. Control is the operator plane.
Public-interest programs: Equity Uprise. Example: Docket 516R.
Participation: Equity Uprise (formerly the Uprise Action Network): mission, act, proof, review, verified record.
Learning: PRIM3: technology and cybersecurity through applied work.
Commercial & media: Web, social, photography, video, music and creative direction, the catalogue and licensing.
Identity & evidence: Canonical identity, newsroom, entity graph, evidence ledger.

Understand → Choose → Act → Prove → Verify → Progress → Collaborate.

Whip Equipped LLC is separate. Founded by Matthew McCluster; not a McCluster Corp sub-brand.
Members cannot self-verify. An operator reviews every proof.