Case study · social media management
Designer Kicks · Facebook · 2026
Dormant for two hundred days.
Then this.
Work started July 20.
865×the daily average, before against after
37,123unique engagements in fifteen days
7,546the single best day, July 30
1piece of negative feedback in 215 days
The shape of it
Fifteen days carried 98.5% of the year. Across 37,695 engagements and 215 days, one person hid a post.
The numbers as a table
| Month | Engagements | Daily average |
|---|---|---|
| January 2026 | 287 | 9.3 |
| February 2026 | 71 | 2.5 |
| March 2026 | 74 | 2.4 |
| April 2026 | 47 | 1.6 |
| May 2026 | 41 | 1.3 |
| June 2026 | 32 | 1.1 |
| July 2026 | 31,669 | 1021.6 |
| August 2026 | 5,474 | 1824.7 |
August 2026 covers August 1–3 only, the end of the export window.
What the work actually was
Took the page back
Put it on a calendar
Answered everybody
Read the numbers weekly
See the page on Facebook → · Web & social, what it costs → · Legit or cap? The Fashion Bureau of Investigation →